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Empowering Channels, Driving a Green Future — Energy-Saving Retrofit Technology Training for Qingdao Branch
Amid the continuous advancement of the “Dual Carbon” goals and the intensive implementation of large-scale equipment renewal policies, water pump energy-saving retrofits are no longer simply equipment upgrades, but have become a core approach to optimizing the efficiency of entire energy systems.
Mr. Hu of the Qingdao Branch highly values energy-saving technological transformation and business capability development. He specially invited Zhang Nan, Senior Engineer from the Group’s Energy-Saving Technology Department, to conduct training in Qingdao. Centered on front-end sales channels as the core driving force, the training aimed to transform policy opportunities into strategic market growth points, comprehensively deploy water pump energy-saving retrofit projects, and empower frontline teams through technology and practical experience.
Through this training, participants from the Qingdao Branch gained substantial insights:
I. Understanding the Trillion-Yuan Blue Ocean Market and Enhancing the Ability to Capture Market Opportunities
The training enabled the Qingdao Branch sales team to deeply recognize that water pump systems account for approximately 20% of the nation’s total electricity generation consumption, with annual electricity consumption reaching the trillion-kWh level, indicating enormous potential in the energy-saving market.
Among them, the circulating pump market segment reached approximately RMB 30 billion in 2024 and is expected to grow to around RMB 33 billion in 2025, with an average annual growth rate of about 8%.
From a policy perspective, documents such as the Implementation Plan for the High-Quality Development of Energy-Saving Equipment (2026–2028) clearly encourage system energy-saving retrofits.
From a market perspective, the global energy-saving pump market is expected to achieve a compound annual growth rate of 7.3% from 2025 to 2031. Meanwhile, the Group’s products typically deliver investment payback periods of only 1–3 years in most retrofit projects, making their economic value highly convincing.
After the training, the Qingdao Branch sales team significantly improved its sensitivity to customers’ energy-saving demands under cost pressure. Team members gradually learned how to impress customers with quantifiable electricity-saving data and investment return calculations, striving to transform market potential into tangible signed contracts and truly making channels a sharp tool for capturing opportunities.
II. Channel Expansion and Precise Penetration into Four Core Sectors
Under the guidance and case sharing of the Group’s technical experts, the Qingdao Branch sales team identified four core focus areas for energy-saving retrofit solutions:
1. Industrial Core Battlefield (Approx. 60% Market Share)
Circulating water systems in industries such as steel, chemical, and power generation consume enormous amounts of energy. The sales team clearly targeted these high-energy-consuming customers, promoting high-efficiency energy-saving products and system optimization solutions.
By reviewing multiple benchmark circulating water energy-saving projects already implemented by the Group, the team learned how to directly deliver “customized system solutions” to customers.
2. Building HVAC Upgrade Sector (Approx. 27% Market Share)
Central air-conditioning and heating systems in commercial buildings and public institutions are hotspots for energy-saving retrofits. The branch plans to upgrade from simply “replacing pumps” to providing “HVAC system energy efficiency optimization services,” while strengthening integration with building automation systems.
3. Stable Growth Sector in Municipal and Infrastructure Projects
Demand remains stable in areas such as urban water supply, wastewater treatment, and secondary water supply renovation. The business team will continue to deepen cooperation with local water utility systems, providing energy-saving diagnosis and retrofit solutions for aging pump rooms and transforming integrated water supply unit technologies into public-benefit energy-saving projects.
4. Emerging High-Potential Markets
In response to new demands such as liquid cooling systems for data centers and photovoltaic lithium battery production, the branch office is leveraging its frontline market sensitivity to rapidly enter niche markets including high-efficiency circulating pumps and corrosion-resistant pumping systems, securing future growth opportunities.
Through the training, the path for channel expansion and market penetration became much clearer for the Qingdao Branch, with each business direction achieving layered focus and precise targeting.
This training emphasized practical application. Sales personnel actively interacted with Senior Engineer Zhang Nan and gained a deep understanding of the value of energy-saving retrofit projects, mainly reflected in three major capability upgrades:
1. Upgrading from “Selling Pumps” to “Selling Solutions”
Sales personnel no longer simply compare prices but instead learned to provide customers with integrated “diagnosis-retrofit-operation & maintenance” energy-saving solutions.
This directly opened access to higher-end and more profitable “Dual Carbon” retrofit markets, driving the branch’s transformation from an equipment supplier into an energy-saving service provider.
2. Upgrading from “Passive Maintenance” to “Proactive Consulting”
Practical skills such as fault diagnosis and energy efficiency testing were incorporated into the training. Supported by the Group’s technical expertise, sales personnel transformed into customers’ “energy-saving consultants,” using professional knowledge to strengthen customer loyalty and establish service barriers difficult for competing brands to overcome.
3. Upgrading from “Single-Point Trial and Error” to “Network-Wide Replication”
By sharing successful benchmark project experiences from companies such as Conch Cement and Xinyi Glass, branch sales personnel actively learned proven approaches for similar scenarios, avoiding repetitive exploration and laying a solid foundation for accelerating large-scale market expansion.
Through this training, the Qingdao Branch further broadened its business mindset and gained a deeper understanding that in the era of “Dual Carbon,” water pump energy-saving retrofit technology has already matured, with clear economic returns. The key to success lies in reaching and serving customers faster and more professionally.
Taking this training as an opportunity, the Qingdao Branch will transform the practical knowledge gained into real action, forging every sales professional into a capable energy-saving pioneer and working together with customers to create a greener future for sustainable growth.